Famed 19th-century self-promoter Phineas T. Barnum often opined that there’s no such thing as bad publicity. And while that philosophy certainly worked well for the American circus owner, we here at The National Center for Outdoor and Adventure Education (NCOAE) have discovered that a little promotion for a genuinely good cause can go even further.
We scored some valuable press coverage recently, and we weren’t a bit shy about our self-promoting efforts. The result was a seven-minute video-enhanced piece of journalism titled Beyond the Classroom, beautifully produced by EducationNC, an independent source of news, data, and analysis of education for the people of North Carolina. EdNC’s content encourages the public’s participation and leadership on behalf of school children in this state.
With kids’ education top of mind, we reached out to EdNC, suggesting the news organization might want to send a reporter or two to investigate our Education Without Walls program. Education Without Walls is NCOAE’s not-for-profit subsidiary. It is a wilderness-based outdoor education program for teenagers, many of whom — through no fault of their own — live at or below the federal poverty level.
Following a number of phone conversations between our administrators and theirs — as well as a few face-to-face meetings and invites to view some of our previously produced videos — EdNC committed to send Robert Kinlaw, a journalist and award-winning documentary filmmaker, along with Alex Granados, a researcher and legislative reporter for EducationNC, to our headquarters in Wilmington, N.C., to join us on two of our five-day Education Without Walls wilderness adventures.
The two trips — one a sea kayaking adventure and the other a backpacking trek — were brilliantly captured on film, along with interviews with NCOAE staff members and their young charges.
As you’ll see below, we couldn’t be more thrilled with the results, and we truly appreciate EdNC’s coverage of Education Without Walls.
If you enjoy the video and are favorably impressed with Education Without Walls, we’re going to step up again and do some more self-promotion. We’re going to ask you to consider making a charitable donation to Education Without Walls by helping enroll a deserving member of the community in an upcoming wilderness outing.
As the video demonstrates, these students do far more than just learning how to set up a tent or cook outdoors. Our program teaches these deserving youth how to identify and improve their decision-making and communications skills, with many of them experiencing a sense of self-worth for the first time in their young lives. So, we urge you to make a donation to NCOAE for Education Without Walls today.
Here are a few options for donating: